Madeleine Schwinge I Conceptual artist, curator, mentor.
I am a romantic rebel and a pragmatic dreamer
She studied art history (Freie Universität Berlin) and curation (Universität der Künste Berlin) and has been tutored by distinguished artists. Her artwork has been published in exhibition and science contexts and was recently listed for The Social Art Award 2019. On the basis of a degree in economics, entrepreneurial experience and certified as a coach, she conceived strategic planning and brand campaigns, conducted extensive training and was invited as a speaker at a number of congresses.
Combining aspects of art, contemporary culture and futuredesign her artistic oeuvre merges painting, collage, print, text and installation with lecture performances to a 'Gesamtkunstwerk'.
She embeds her approach in the concept of a metamodern art logic that oscillates between informed naivety and pragmatic idealism. It is about an impossible possibility.
Born out of her passion for human evolution and the changing world - and based on her multi-faceted experience of more than twenty years as a visionary artist, entrepreneur and consultant - she founded the re:future Lab with the ambition to explore how art can catalyse a mindset revolution and help make the world a better place.
Madeleine Schwinge was born in Stuttgart, southwest Germany, one year before man set foot on the moon. From an early age on she was captured by fine arts, while observing her mother, who was a copyist, painting Marcs, Mackes, Picassos, Monets and Gauguins. She made her first oil painting (a bottle mail floating lonely in the ocean) at the age of eight and later gratuated from high school with a degree in arts.
Unexpected but consistent in logic, she yet opted for studies of economics because she wanted to understand how our world functions and exert influence to change. The 1992 Benetton campaigns "Aids-David Kirby" and "Tribe (Albino)" marked her decision to specialize in brand communication. Here she found a perfect merge of esthetics and social engagement. For many years she operated as a brand manager, entrepreneur and visibility consultant. She was responsible for numerous production and consulting projects, created strategies on corporate identity and visual culture concepts for corporate and personal brands.
In parallel she kept on being involved in the art. She witnessed how Berlin became the much respected art metropolis, studied art history and curation practice, developed her personal network of art professionals and found mentors who encouraged and advised her on her intense autodidactic artistic path. After an incubation and study period of more then ten years she decided once again to give her life another direction. From now on she would dedicate herself to her vocation: The art. Not least because it is in art where she sees more than ever the opportunity to stimulate important processes of social shift.
Fine arts studies, workshops and mentorship under Prof. Valérie Favre (Universität der Künste, Berlin), Xenia Hausner, EVA & ADELE, Prof. Arnulf Rainer
Curation Studies, Universität der Künste, Berlin, under Dr. Eugen Blume (Hamburger Bahnhof, Berlin), Dr. Katja Blomberg (Haus am Waldsee, Berlin), Dr. Dirk Luckow (Deichtorhallen Hamburg), Marius Babias (n.b.k., Berlin) amongst others
Studies of art history, Freie Universität Berlin
Studies of economics, DHBW Stuttgart, Diploma in Corporate brand communications
Certified professional coach for business and personal development.
Training, coaching and speaking experience.
Peaceful revolutions - Can art catalyze change? - The Social Art Award 2019
Publisher: Institute for Art and Innovation, Berlin
Contribution of two artworks in
'Tacit Knowledge: Post Studio/Feminism – CalArts 1970-1977',
Editor: Prof. Dr. Annette Jael Lehmann, Spector Books, 2019.
A practice-based research documentation published for the exhibition 'Where Art Might Happen - The Early Years of CalArts' shown at Kestnergesellschaft Hannover (2019) and Kunsthaus Graz (2020).
Listed I The Social Art Award 2019
Nomination I BBA Artist Prize 2019
Blow Ups I Produzentengalerie 4thfloor, Berlin, DE
Half the story is never been told I Salon du Cirque, Paris, F
Glam Rock I submarine project space, Berlin, DE
Vorwärts im Rückspiegel I 5. Kunsttour Caputh, Berlin/Potsdam, DE
Wasserwelten I Galerie elisabeth am See, Berlin/Potsdam, DE
Shortlist Show I Artist Prize 2019, BBA Gallery, Berlin-Mitte, DE
Leistungsschau I Kunsthalle am Hamburger Platz, Berlin-Weißensee, DE
Klasse Xenia Hausner I Malerei, Kloster Traunkirchen, AT
Freunde KW und Berlin Biennale (Berlin)
Württembergischer Kunstverein (Stuttgart)
SALOON Berlin / Paris
ALC Art Lovers Club (Berlin)
Amis de Centre Pompidou (Paris)